Privacy Policy

Last updated: January 2025

1. Introduction

Ares Aps ("we", "our", or "us") operates UIGuides. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website and services.

We are committed to protecting your privacy and handling your data in accordance with the General Data Protection Regulation (GDPR) and Danish data protection laws.

2. Data We Collect

We collect the following types of data:

Information You Provide

  • Contact Form Submissions: When you submit our contact form, we collect your email address and the content of your message.
  • Waitlist Signups: When you join our waitlist, we collect your email address.

Automatically Collected Information

  • Usage Analytics: We collect anonymized data about how you use our website, including pages visited, time spent, and navigation patterns.
  • Error Tracking: We collect technical information when errors occur to help us improve our service.
  • Device Information: Browser type, operating system, and screen resolution for optimizing your experience.

3. How We Use Your Data

We use your data for the following purposes:

  • To respond to your contact form inquiries
  • To notify you about updates if you joined our waitlist
  • To analyze and improve our website performance
  • To identify and fix technical issues
  • To understand how users interact with our content

4. Third-Party Services

We use the following third-party services that may process your data:

Vercel Analytics

Website hosting and analytics. Collects anonymized usage data to help us understand website performance.

PostHog

Product analytics platform. Helps us understand how users interact with our website to improve the experience.

Sentry

Error tracking and monitoring. Collects technical information when errors occur to help us fix issues quickly.

Slack

Contact form submissions are delivered via Slack webhooks. Your message content and email are transmitted through Slack.

5. Data Sharing

We do not sell, trade, or otherwise transfer your personal data to third parties for marketing purposes. We only share data with the service providers listed above, solely for the purposes described in this policy.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected. Contact form submissions and waitlist entries are retained until you request deletion or we no longer need them for communication purposes.

7. Your Rights Under GDPR

As a data subject, you have the following rights:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate personal data.
  • Right to Erasure: Request deletion of your personal data.
  • Right to Restrict Processing: Request that we limit how we use your data.
  • Right to Data Portability: Request a machine-readable copy of your data.
  • Right to Object: Object to our processing of your personal data.
  • Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data.

8. Cookies and Tracking

Our website uses cookies and similar tracking technologies. These include:

  • Essential Cookies: Required for the website to function properly.
  • Analytics Cookies: Help us understand how visitors interact with our website.

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data transmission.

10. International Data Transfers

Some of our third-party service providers may process data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated revision date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us through our contact form:

Go to Contact Form →